Crowd at LoughboroughGame of the People is pleased to announce the publication of its first Insights paper. This inaugural paper is entitled “The Stakeholder Concept”.

Many clubs talk of having stakeholders, but very few are able to weld together the people in the boardroom, the man on the terrace and the greater local public. This paper looks at one way this can be achieved.

Key points from this paper:
– Football alone will not fund a club in an inflated environment
– Benefactors’ cash is rarely put to long-term use
– Clubs should be wary of reputational risk when welcoming “investors”
– The influence at the top of a club should be diverse and focused
– A club’s stakeholders include: supporters, sponsors, players, the public
– Introducing sponsors into the club’s management can provide fresh impetus and business acumen
– In order to retain and nurture support, the fanbase should have a stake…

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