AFTER a match at Old Trafford, the 70,000-odd supporters disperse and make their way home or maybe to a bar, pub or restaurant. The chances are, they will come across products that have been touched by the Manchester United franchise. They may drive a car that may be lubricated by a company that is part of the MUFC partnership programme, they may get some cash from a bank that has links with the club. They may have a drink or two that has come from United’s official spirits partner. Whether it is consumer products, gambling, clothing or coffee, United have a commercial tie-up. This is very much 21stcentury big-time football at its most opportunistic, a global business that generates cash as fast as it spends it.
GOTP has worked with TIFO once more on a video. Click here to see this fascinating piece.