Women’s football – vulnerable in the post-crisis environment?

WOMENS professional football has been in the ascendancy over the past few years, certainly from the perspective of profile and public awareness. The prominent competitions such as the World Cup and European Championship have attracted mass media attention, while one-off events have seen big crowds attend local derbies in major stadiums.

The coronavirus stopped football in its tracks, creating an air of uncertainty and questions about sustainability. There are genuine and understandable fears that clubs, many of whom underpin the development of their womens teams at a loss, might reprioritise revenue towards their main sources of income, thus compromising the positive trajectory of the womens game?

Laura McAllister, a former Wales international and currently Professor of Public Policy and the Governance of Wales at Cardiff University, believes it would be short-sighted of clubs to sacrifice their womens teams. Those clubs that see the real value that womens football creates will maintain their investment, but there is a real possibility that the redirection of funds could happen. Some would say that football has become too greedy at the top level and over-focused on the elite end of the game,” she says. The dilemma facing football has been recognised by many people within the game, notably the players union, FIFPro, who called the pandemic an existential threat” to the womens game.

To see the full interview, go to Off the Pitch.

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