Blockchain and football, the next frontier

DURING the 2018 World Cup, TV advertisements started appearing talking about a financial services company using “Blockchain”. Most people scratched their head in bemusement, for the concept of Blockchain has yet to reach the broader general public. This was a classic case of advertisers of a little-known product taking advantage of TV’s huge captive audience watching the world’s biggest broadcasting event in order to spread … Continue reading Blockchain and football, the next frontier

An eye-opener – life on the fringe of the football industry

AFTER a long career in finance, working for major, highly-regulated institutions, coming across many of the companies in the football industry has been something of a reality check. For three years, I have combined my successful financial writing career with my freelance football activities, which date back to the late 1980s. For most of my working life, I was involved in an environment that was … Continue reading An eye-opener – life on the fringe of the football industry

Does football really have a moral code?

SPORTSWASHING, apparently, has become a trendy word. It has been applied to the practice adopted by dubious regimes, individuals or corporates in buying credibility through investing in or sponsoring big-time sport. In doing so, they attempt to change public perception or distract people from some of their less acceptable activities. Furthermore, by pouring money into football, they also look to leverage the financial power and … Continue reading Does football really have a moral code?

Football’s top brand – Real Madrid

REAL MADRID is, arguably, the most famous football club in the world. The queues of people that snake their way around the club’s impressive Bernabéu Stadium, even on days when the team is not in town, makes Real one of the Spanish capital’s major landmarks. Real Madrid is also the most valuable football brand in world football. Valued at €1.65 billion, the club is ahead … Continue reading Football’s top brand – Real Madrid

How we take our football

BRAND FINANCE recently published its latest Football 50, revealing that Real Madrid is the most valuable football club brand in the world. The report underlined that Football clubs at the highest level are becoming increasingly wealthy in an industry that is rapidly changing. As part of the editorial, which Game of the People was delighted to be involved with, an article outlined how people are … Continue reading How we take our football

Corporates still line-up for football

FRANCE’s top division will have a new name for the 2020-21 season, the Uber Eats Ligue 1,  after the US online food ordering and delivery service agreed to sponsor the league until 2021-22. This naming rights deal, making Ligue 1 sound a little like an English non-league competition, will yield € 32 million for the French league, a significant increase on the previous deal with … Continue reading Corporates still line-up for football

A boycott is needed for Arsenal fans to make their point

STAN KROENKE may not be every Arsenal fan’s idea of the perfect owner, but letters of complaint and stamping feet will probably not have much impact on the US businessman. Arsenal have almost become a typical US sports franchise, well run, nicely-housed, profitable, conservative and driven by the bottom line. Arsenal, in all reality, will never be a club that gets into financial trouble, but … Continue reading A boycott is needed for Arsenal fans to make their point

The right climate

RIGHT NOW, climate change is a very topical issue, and rightly so. If the scientists are correct, we may all face some serious issues in the relatively near future, issues that cannot be ignored or dismissed as scaremongering. Football has to ask itself what role it can play in combating climate change. We are told that there are three things that we most certainly do … Continue reading The right climate

The Real number one: How the financial industry ranks football clubs

THE FOOTBALL industry has grown extraordinarily over the past 20 years. The rise of leagues like the Premier, La Liga and the Bundesliga, along with globalisation and intensive mass media has transformed a sport that, in the 1980s, was ailing. In addition, the game has expanded, with developing football markets such as China, India and the US forming credible leagues that have rising spectator appeal. … Continue reading The Real number one: How the financial industry ranks football clubs

How we take our football

BRAND FINANCE recently published its latest Football 50, revealing that Real Madrid is the most valuable football club brand in the world. Football clubs at the highest level are becoming increasingly wealthy in an industry that is rapidly changing. As part of the editorial of the report, which Game of the People was delighted to be involved with, an article outlined how people are now … Continue reading How we take our football

Football’s top brand – Real Madrid

REAL MADRID is, arguably, the most famous football club in the world. The queues of people that snake their way around the club’s impressive Bernabéu Stadium, even on days when the team is not in town, makes Real one of the Spanish capital’s major landmarks. Real Madrid is also the most valuable football brand in world football. Valued at €1.65 billion, the club is ahead … Continue reading Football’s top brand – Real Madrid

City overtaking neighbours on and off the pitch

MANCHESTER CITY are the most valuable club in the Premier League according to a new study by the University of Liverpool Management School’s Centre for Sports Business. City’s valuation of  £ 2.4 billion is around £ 300 million higher then neighbours Manchester United (£ 2.1 billion). The paper, led by leading football finance expert Kieran Maguire, underlines how the so-called big six clubs are way … Continue reading City overtaking neighbours on and off the pitch