Insights are white papers on issues related to football and how [non-league] clubs can improve their approach to marketing and public relations.

1- The Stakeholder Concept

Many clubs talk of having stakeholders, but very few are able to weld together the people in the boardroom, the man on the terrace and the greater local public. This paper looks at one way this can be achieved.

Click here to see more

2- Harnessing the Media

Today’s non-league club has many options when communicating with its supporters, its sponsors and the greater community. Things have changed substantially since the days when the local newspaper and the match programme were the only outlets.

Click Game of the People Insights_2 to see more

3- Global game, global market

As clubs seek-out new audiences in emerging football regions, this paper looks at how this has developed and ponders on the future of the exclusive band of super clubs.

Click Global game, global market to see more

4- Game of the People Journal – Issue 1

Some of the best bits from the first three years of GOTP

Click here

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