ASIA is the world’s biggest football stadium, with half the world’s fanbase. The potential of the region is enormous, with a growing middle class and economies that can grow faster than many mature markets. In footballing terms, the game is fast-evolving in China, India, South Korea and Japan, along with other countries, and with the next World Cup in the region, the focus on Asia will continue to expand. In a week in which the UK’s Guardian newspaper asked why there are so few Asian footballers in Britain, the World Football Summit underlined the exciting possibilities for the game in a very diverse and multi-cultural part of the world. In 2002, the World Cup was held jointly in South Korea and Japan. South Korea…