ASIA PACIFIC represents one of the key growth markets for global football, with new supporters, business opportunities and emerging powers from the region. Although Europe dominates the world game, market experts are predicting that clubs from Asia will eventually compete alongside more established names from football’s traditional heartlands. The rising importance of Asia is one of the main reasons the World Football Summit is hosting its first event on this continent in April 2019 in Malaysia’s Kuala Lumpur. Jan Alessie, Director of the World Football Summit, believes the time is right to expand into Asia Pacific: “The growth of the game in Asia is very impressive and worldwide, offers the greatest prospects of all regions. The industry has a big audience to engage with and the challenge is…