IT’S clear that kit companies and football clubs are desperate to shift more units this season, perhaps making up for a 63% drop in demand for Premier League shirts over the past year. Given the economic damage done to club balance sheets during the pandemic, the need to drive commercial revenues has meant that the 20-21 season will look more eye-catching, migraine-inducing and eyebrow-twitching than ever before. It’s hard to imagine a 65 year-old fan wearing some of the trippy shirt designs being churned out this summer: the Premier will be awash with “fluorescent yellow”, “tessellated triangles”, “barcodes”. “neon blue slime” and washed-out pink. Not to mention the little black numbers being adopted by clubs wanting to suggest the football shirt as night club…