Has non-league sold its soul?

IN RECENT years, non-league football has promoted itself as “real” and the game for local communities. Some clubs have embraced causes, have lent their hand to political movements and have championed inclusiveness. In particular, the drive to build the next generation of fans – a vitally important element given the audience of this level of the game – has rightly placed emphasis on youth development, … Continue reading Has non-league sold its soul?

Has non-league sold its soul?

IN RECENT years, non-league football has promoted itself as “real” and the game for local communities. Some clubs have embraced causes, have lent their hand to political movements and have championed inclusiveness. In particular, the drive to build the next generation of fans – a vitally important element given the audience of this level of the game – has rightly placed emphasis on youth development, … Continue reading Has non-league sold its soul?