ONE OF the big changes in the football business world has been the recognition that the most popular sport on the planet now carries far greater weight than ever before. Admittedly, the game is dismissed as being the most important of the unimportant things in life, but in terms of contribution to the economy, social […]
REAL MADRID have not only been crowned La Liga champions, they have also topped Brand Finance’s rankings for the most valuable football brands. Real’s league title win, their first since 2017, partly compensates for the club’s relatively poor 2018-19 campaign when they were knocked-out of the UEFA Champions League earlier than usual and went through […]
REAL MADRID is, arguably, the most famous football club in the world. The queues of people that snake their way around the club’s impressive Bernabéu Stadium, even on days when the team is not in town, makes Real one of the Spanish capital’s major landmarks. Real Madrid is also the most valuable football brand in […]
REAL MADRID is, arguably, the most famous football club in the world. The queues of people that snake their way around the club’s impressive Bernabéu Stadium, even on days when the team is not in town, makes Real one of the Spanish capital’s major landmarks. Real Madrid is also the most valuable football brand in […]
BRAND FINANCE recently published its latest Football 50, revealing that Real Madrid is the most valuable football club brand in the world. The report underlined that Football clubs at the highest level are becoming increasingly wealthy in an industry that is rapidly changing. As part of the editorial, which Game of the People was delighted […]
FRANCE’s top division will have a new name for the 2020-21 season, the Uber Eats Ligue 1, after the US online food ordering and delivery service agreed to sponsor the league until 2021-22. This naming rights deal, making Ligue 1 sound a little like an English non-league competition, will yield € 32 million for the […]
THE FOOTBALL industry has grown extraordinarily over the past 20 years. The rise of leagues like the Premier, La Liga and the Bundesliga, along with globalisation and intensive mass media has transformed a sport that, in the 1980s, was ailing. In addition, the game has expanded, with developing football markets such as China, India and […]
BRAND FINANCE recently published its latest Football 50, revealing that Real Madrid is the most valuable football club brand in the world. Football clubs at the highest level are becoming increasingly wealthy in an industry that is rapidly changing. As part of the editorial of the report, which Game of the People was delighted to […]
IF BAYERN Munich win the Bundesliga this weekend, it will complete a clean-sweep for the five champions of the major European leagues, in oither words, every winner from 2017-18 will have retained their title. Across the big five (England, France, Germany, Italy and Spain), we have seen monopolies emerge over the past eight seasons – […]
