REAL MADRID is, arguably, the most famous football club in the world. The queues of people that snake their way around the club’s impressive Bernabéu Stadium, even on days when the team is not in town, makes Real one of the Spanish capital’s major landmarks. Real Madrid is also the most valuable football brand in world football. Valued at €1.65 billion, the club is ahead of a European peer group that includes Manchester United (€1.47bn), Barcelona (€1.39bn), Bayern Munich (€1.31bn), Manchester City (€1.26 bn), Liverpool (€1.19bn), Chelsea (€0.97bn) and Paris Saint-Germain (€0.91bn). Real Madrid returned to the top of Brand Finance’s brand valuation of football clubs by growing their value by 17%, an increase partly attributable to the club winning its fourth UEFA Champions…