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Posts tagged “Brand Finance”

Football’s top brand – Real Madrid

GOTP Editorial Team

Posted on December 28, 2019

REAL MADRID is, arguably, the most famous football club in the world. The queues of people that snake their way around the club’s impressive Bernabéu Stadium, even on days when the team is not in town, makes Real one of the Spanish capital’s major landmarks. Real Madrid is also the most valuable football brand in world football. Valued at €1.65 billion, the club is ahead of a European peer group that includes Manchester United (€1.47bn), Barcelona (€1.39bn), Bayern Munich (€1.31bn), Manchester City (€1.26 bn), Liverpool (€1.19bn), Chelsea (€0.97bn) and Paris Saint-Germain (€0.91bn). Real Madrid returned to the top of Brand Finance’s brand valuation of football clubs by growing their value by 17%, an increase partly attributable to the club winning its fourth UEFA Champions…

Categories: Finance & Business

Tagged: Brand Finance, featured, Football brand, Football finance, Manchester United, Real Madrid, top slot

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Football’s top brand – Real Madrid

GOTP Editorial Team

Posted on August 13, 2019

REAL MADRID is, arguably, the most famous football club in the world. The queues of people that snake their way around the club’s impressive Bernabéu Stadium, even on days when the team is not in town, makes Real one of the Spanish capital’s major landmarks. Real Madrid is also the most valuable football brand in world football. Valued at €1.65 billion, the club is ahead of a European peer group that includes Manchester United (€1.47bn), Barcelona (€1.39bn), Bayern Munich (€1.31bn), Manchester City (€1.26 bn), Liverpool (€1.19bn), Chelsea (€0.97bn) and Paris Saint-Germain (€0.91bn). Real Madrid returned to the top of Brand Finance’s brand valuation of football clubs by growing their value by 17%, an increase partly attributable to the club winning its fourth UEFA Champions…

Categories: Finance & Business

Tagged: Brand Finance, featured, Football brand, Football finance, Manchester United, Real Madrid

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How we take our football

GOTP Editorial Team

Posted on August 8, 2019

BRAND FINANCE recently published its latest Football 50, revealing that Real Madrid is the most valuable football club brand in the world. The report underlined that Football clubs at the highest level are becoming increasingly wealthy in an industry that is rapidly changing. As part of the editorial, which Game of the People was delighted to be involved with, an article outlined how people are now watching their football. To see the full story, On the Move: The Changing Face of Football Consumption, go to the Brand Finance site. The article suggests that the concept of watching a match in person is now only part of the contemporary football experience. A football stadium, in most cases, can only host around 40,000 people, so there…

Categories: Finance & Business

Tagged: Brand Finance, featured, football consumption, Technology

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Corporates still line-up for football

GOTP Editorial Team

Posted on August 7, 2019

FRANCE’s top division will have a new name for the 2020-21 season, the Uber Eats Ligue 1,  after the US online food ordering and delivery service agreed to sponsor the league until 2021-22. This naming rights deal, making Ligue 1 sound a little like an English non-league competition, will yield € 32 million for the French league, a significant increase on the previous deal with Conforma. The announcement has, predictably, sparked a wave of mockery from fans, notably around the plan to have the matchball for every Ligue 1 game delivered by an Uber Eats driver. The French deal comes just a few weeks after the Football Association announced that BT will provide £ 50 million of sponsorship over a five-year period. The corporate…

Categories: Finance & Business

Tagged: Brand Finance, brands, corporate backing, Emirates, featured, finance, France, Gazprom, Ligue 1, Rakuten, Shirt sponsorship, sponsors, sponsorship

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Great teams – Leeds United late 1960s

Leeds United Team Group 1968-69 BACK ROW L-R: Mick Bates, Paul Madeley, Norman Hunter, David Harvey, Gary Sprake, Jack Charlton, Paul Reaney, Mike O'Grady, Rod Belfitt, Eddie Gray. FRONT ROW: Terry Hibbett, Mick Jones, Terry Cooper, Johnny Giles, Billy Bremner, Peter Lorimer

Great players – Colin Bell, Manchester City

Great games – Chelsea 4 Ajax 4, 2019-20

Chelsea's Reece James (right) scores his side's fourth goal of the game

Football’s decade of capitalism

A shop displays shirts of Spanish professional football club teams Real Madrid Club de Fútbol commonly known as Real Madrid and Futbol Club Barcelona in Spain. (Photo by Budrul Chukrut / SOPA Images/Sipa USA)

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