Football’s top brand – Real Madrid

REAL MADRID is, arguably, the most famous football club in the world. The queues of people that snake their way around the club’s impressive Bernabéu Stadium, even on days when the team is not in town, makes Real one of the Spanish capital’s major landmarks. Real Madrid is also the most valuable football brand in world football. Valued at €1.65 billion, the club is ahead … Continue reading Football’s top brand – Real Madrid

How we take our football

BRAND FINANCE recently published its latest Football 50, revealing that Real Madrid is the most valuable football club brand in the world. The report underlined that Football clubs at the highest level are becoming increasingly wealthy in an industry that is rapidly changing. As part of the editorial, which Game of the People was delighted to be involved with, an article outlined how people are … Continue reading How we take our football

Corporates still line-up for football

FRANCE’s top division will have a new name for the 2020-21 season, the Uber Eats Ligue 1,  after the US online food ordering and delivery service agreed to sponsor the league until 2021-22. This naming rights deal, making Ligue 1 sound a little like an English non-league competition, will yield € 32 million for the French league, a significant increase on the previous deal with … Continue reading Corporates still line-up for football

The Real number one: How the financial industry ranks football clubs

THE FOOTBALL industry has grown extraordinarily over the past 20 years. The rise of leagues like the Premier, La Liga and the Bundesliga, along with globalisation and intensive mass media has transformed a sport that, in the 1980s, was ailing. In addition, the game has expanded, with developing football markets such as China, India and the US forming credible leagues that have rising spectator appeal. … Continue reading The Real number one: How the financial industry ranks football clubs

How we take our football

BRAND FINANCE recently published its latest Football 50, revealing that Real Madrid is the most valuable football club brand in the world. Football clubs at the highest level are becoming increasingly wealthy in an industry that is rapidly changing. As part of the editorial of the report, which Game of the People was delighted to be involved with, an article outlined how people are now … Continue reading How we take our football

Doubles all round?

IF BAYERN Munich win the Bundesliga this weekend, it will complete a clean-sweep for the five champions of the major European leagues, in oither words, every winner from 2017-18 will have retained their title. Across the big five (England, France, Germany, Italy and Spain), we have seen monopolies emerge over the past eight seasons – Juventus (8 titles), Bayern (7), Paris Saint-Germain (6) Barcelona (5) … Continue reading Doubles all round?

Football’s top brand – Real Madrid

REAL MADRID is, arguably, the most famous football club in the world. The queues of people that snake their way around the club’s impressive Bernabéu Stadium, even on days when the team is not in town, makes Real one of the Spanish capital’s major landmarks. Real Madrid is also the most valuable football brand in world football. Valued at €1.65 billion, the club is ahead … Continue reading Football’s top brand – Real Madrid

United the most valuable, Barca the strongest in the latest brand report

MANCHESTER United may have been overshadowed by neighbours City in the Premier League this season, but the Old Trafford club remains the world’s most valuable football club brand. In a new report by Brand Finance, United’s US$ 1.9bn brand value tops the Football 50, ahead of the Spanish duo Real Madrid and Barcelona, the latter in possession of the world’s strongest football club brand. Once … Continue reading United the most valuable, Barca the strongest in the latest brand report