BRAND FINANCE recently published its latest Football 50, revealing that Real Madrid is the most valuable football club brand in the world. The report underlined that Football clubs at the highest level are becoming increasingly wealthy in an industry that … Continue reading How we take our football
FRANCE’s top division will have a new name for the 2020-21 season, the Uber Eats Ligue 1, after the US online food ordering and delivery service agreed to sponsor the league until 2021-22. This naming rights deal, making Ligue 1 … Continue reading Corporates still line-up for football
THE FOOTBALL industry has grown extraordinarily over the past 20 years. The rise of leagues like the Premier, La Liga and the Bundesliga, along with globalisation and intensive mass media has transformed a sport that, in the 1980s, was ailing. … Continue reading The Real number one: How the financial industry ranks football clubs
BRAND FINANCE recently published its latest Football 50, revealing that Real Madrid is the most valuable football club brand in the world. Football clubs at the highest level are becoming increasingly wealthy in an industry that is rapidly changing. As … Continue reading How we take our football
IF BAYERN Munich win the Bundesliga this weekend, it will complete a clean-sweep for the five champions of the major European leagues, in oither words, every winner from 2017-18 will have retained their title. Across the big five (England, France, … Continue reading Doubles all round?
REAL MADRID is, arguably, the most famous football club in the world. The queues of people that snake their way around the club’s impressive Bernabéu Stadium, even on days when the team is not in town, makes Real one of … Continue reading Football’s top brand – Real Madrid