REAL MADRID have not only been crowned La Liga champions, they have also topped Brand Finance’s rankings for the most valuable football brands. Real’s league title win, their first since 2017, partly compensates for the club’s relatively poor 2018-19 campaign when they were knocked-out of the UEFA Champions League earlier than usual and went through […]
Tag: brands
Corporates still line-up for football
FRANCE’s top division will have a new name for the 2020-21 season, the Uber Eats Ligue 1, after the US online food ordering and delivery service agreed to sponsor the league until 2021-22. This naming rights deal, making Ligue 1 sound a little like an English non-league competition, will yield € 32 million for the […]