MOST major football clubs today have some form of charitable foundation or set of initiatives aimed at “sharing the love” in the community. Some might argue this is no more than a club should do given the vast sums of money players earn. Likewise, given a football club depends, to a large degree, on the support of the public in order to make it a going concern, giving something back is the right thing to do. But the cynics among us might dismiss the charitable efforts of corporates and football clubs as an attempt to make virtue signalling  – the overwhelming fascination with the military is one example – part of a community strategy. Football clubs might just be a little embarrassed by the…