IS IT purely philanthropy or is there some genuine value in investing in a non-league football club? It is hard to justify investment in any sports club, let alone a non-league outfit, but all over the country, local football is short of money and struggling to live within its means. “Just do the math” as they would say in a Wall Street movie. Money in, money out. That’s how most non-league clubs run. Indeed, many Football League clubs are in the same position. For a game that is awash with cash, thanks to TV money, best-ever attendances and massive media exposure, the bottom line is generally very anaemic. Why? Simply, players are earning too much. In the non-league game, wages are still too high,…