Blockchain and football, the next frontier

DURING the 2018 World Cup, TV advertisements started appearing talking about a financial services company using “Blockchain”. Most people scratched their head in bemusement, for the concept of Blockchain has yet to reach the broader general public. This was a classic case of advertisers of a little-known product taking advantage of TV’s huge captive audience […]

Blockchain and football, the next frontier

DURING the 2018 World Cup, TV advertisements started appearing talking about a financial services company using “Blockchain”. Most people scratched their head in bemusement, for the concept of Blockchain has yet to reach the broader general public. This was a classic case of advertisers of a little-known product taking advantage of TV’s huge captive audience […]