Football Media Watch: A job for the right boy – Phil Neville’s new role

THE problem with successful people is they believe they are good at anything and everything. Thanks to the world’s over fascination with celebrity status and wealth, such individuals are indulged by the broader population, partly because deep down, everyone wants … Continue reading Football Media Watch: A job for the right boy – Phil Neville’s new role

Beckham – has football done its job for the brand?

WORLD SOCCER’S series of specials on the top clubs and players  – Barca, Real, Liverpool, United – lost a little bit of credibility this week with a whole magazine devoted to David Beckham. In the corridors of European football, they must be scratching their heads. Why? – when there are so many other riches to choose from. Beckham, for all his photo opportunities,  does not represent –  past, present or future – football played at the highest, most sublime level. He took a good free kick, crossed the ball well, knew how to celebrate a goal and looked good in … Continue reading Beckham – has football done its job for the brand?

Beckham’s Miami vice

Just as you had to admire David Beckham’s response to Sir Alex Ferguson’s book (however ridiculous the “showcase hairstyle” might be), you can’t help feeling that his latest venture, acquiring a football franchise, is another example of the former England captain’s hunger for attention. It’s hard to take Major League Soccer too seriously, although it has made solid strides in the right direction, and it’s equally difficult to give credibility to Beckham as a football club owner, despite the fact that he’s incredibly “excited” about the possibility. When Beckham went to the States, he had some sort of agreement whereby … Continue reading Beckham’s Miami vice

Beckham: Despite Paris, his legacy won’t be about playing

So the haircut and the pout are heading for Paris. David Beckham’s swansong – surely there is not another club after this? – will be in Europe’s most glamorous capital city. What a fabulous PR stunt and what a great place to don your boots for the odd 30 minutes every couple of weeks. Beckham will love Paris and the French will undoubtedly scream “Nous t’aimons”. For once, somebody is using Beckham as much as he is using Paris St.Germain. It will be a mutally beneficial relationship. Both PSG and Beckham are great examples of conspicuous consumerism. PSG have been … Continue reading Beckham: Despite Paris, his legacy won’t be about playing