Beckham – has football done its job for the brand?

WORLD SOCCER’S series of specials on the top clubs and players  – Barca, Real, Liverpool, United – lost a little bit of credibility this week with a whole magazine devoted to David Beckham. In the corridors of European football, they must be scratching their heads. Why? – when there are so many other riches to choose from. Beckham, for all his photo opportunities,  does not … Continue reading Beckham – has football done its job for the brand?

Beckham’s Miami vice

Just as you had to admire David Beckham’s response to Sir Alex Ferguson’s book (however ridiculous the “showcase hairstyle” might be), you can’t help feeling that his latest venture, acquiring a football franchise, is another example of the former England captain’s hunger for attention. It’s hard to take Major League Soccer too seriously, although it has made solid strides in the right direction, and it’s … Continue reading Beckham’s Miami vice

Beckham: Despite Paris, his legacy won’t be about playing

So the haircut and the pout are heading for Paris. David Beckham’s swansong – surely there is not another club after this? – will be in Europe’s most glamorous capital city. What a fabulous PR stunt and what a great place to don your boots for the odd 30 minutes every couple of weeks. Beckham will love Paris and the French will undoubtedly scream “Nous … Continue reading Beckham: Despite Paris, his legacy won’t be about playing

Beckham’s exclusion – timely and appropriate

David Beckham will not be leading TeamGB in the 2012 Olympic football tournament. This is absolutely the right decision by manager Stuart Pearce, despite the inevitable media circus that will surround the former England captain in the aftermath of the announcement. Beckham is 37, he plays in the US – hardly a premier football tournament – and his day has gone. The Olympic tournament demands … Continue reading Beckham’s exclusion – timely and appropriate

Beckham’s wrong….England are in big trouble

David Beckham has been talking up England’s chances in Europe 2012, but you cannot take anything too seriously that comes from the old clothes horse. Beckham, like most ex-players, rarely says anything that isn’t cliché or jargon. He’s either out of touch or just trying to do an ambassadorial role for his old mates. In some ways, Beckham’s ramblings can be compared to a passage … Continue reading Beckham’s wrong….England are in big trouble