Football Media Watch: A job for the right boy – Phil Neville’s new role

THE problem with successful people is they believe they are good at anything and everything. Thanks to the world’s over fascination with celebrity status and wealth, such individuals are indulged by the broader population, partly because deep down, everyone wants to be the golden boy or girl and also, because they also despise the rich […]

Salford City v Bradford City – a slice of Football League life

SALFORD used to be the largest city in England without a Football League team bearing its name. It was also the birthplace and home of some very renowned and influential individuals, such as Shelagh Delaney, the writer who specialised in “slice of life” drama, Albert Finney, punk poet John Cooper Clarke and some members of […]

Beckham – has football done its job for the brand?

WORLD SOCCER’S series of specials on the top clubs and players  – Barca, Real, Liverpool, United – lost a little bit of credibility this week with a whole magazine devoted to David Beckham. In the corridors of European football, they must be scratching their heads. Why? – when there are so many other riches to […]

Beckham’s exclusion – timely and appropriate

David Beckham will not be leading TeamGB in the 2012 Olympic football tournament. This is absolutely the right decision by manager Stuart Pearce, despite the inevitable media circus that will surround the former England captain in the aftermath of the announcement. Beckham is 37, he plays in the US – hardly a premier football tournament […]