Disappointment is inevitable at most World Cups

IN 2018, there was a great deal of enthusiasm about the World Cup in Russia. The narrative was very positive, it was said to be the best competition for some time after a series of disappointments. However, in recent years, there has been a trend to claim everything current has a legitimate claim to be “best ever”, a tag that has been handed to teams like Manchester City and Liverpool because they happened to win the Premier League. In 2014, some sections of the media have argued that Brazil 2014 was the greatest World Cup, only to be usurped by Russia 2018. Such examples of “presentism” appear to ignore the players that gave the World Cup its mass appeal – Diego Maradona, Johan Cruyff, Ferenc Puskas and Zinedine Zidane, to name but a few.

World Cups over the past 30 years have been intensely marketed and rammed down everyone’s throats. They seem to go on for ever and there are too many games that fail to capture the imagination. Football governing bodies never know when to stop expanding, complicating or monetising their competitions, taking the deluded view that more is best. The fact is more teams and more games translates to lower quality. The more teams you add, the more the field becomes diluted.

This never gets discussed properly, the driving force behind the World Cup is television and corporate advertising. More games means more air time for products and sponsors. The real product on show isn’t a sugary, carbonated drink or low quality fast food, but the game of football. As a result of this commercialisation, the World Cup has doubled in size since 1966 and in 2026, it will comprise 48 teams. There will be more games, a longer competition and a somewhat attritional experience for even the most ardent supporter of international football. From a quality perspective, World Cup 2026 will surely see a drop in standards.

There’s no doubt the last two World Cups have been the salvation of the competition. It went through a mediocre period that extended from 1990 to 2010, six tournaments that were often yawning spectator experiences, with the exception of one or two games. The mythical Italia ’90 has been revered because of what came after the football – the return of English clubs to Europe, the idea of the Premier League, a lull in the culture of hooliganism and the beginning of respectable football. But in truth, Italia ’90 was mostly dire and full of defensive football and the lowest ever scoring rate in a World Cup. USA ’94 was marginally better and of those that followed, only 1998 in France and Germany’s grand show of 2006 were truly enjoyable experiences.

More often than not, the World Cup has let people down. Expectation is too high given the competition is usually held at the end of a gruelling domestic season. It is not unreasonable for players to be tired, injured or emotionally drained after nine months of intensity. There’s always an injury or two to key players, depriving the World Cup of top talent.

In the past, one of the attractions of the World Cup was the chance to see foreign players, star names who were known only by reputation and rumour. Globalisation has changed all that – and it is not a negative thing – but it has robbed us of the sense of wonder that accompanies the unknown, a glimpse of seeing those stars from a far-off place.

By contrast, just look at the composition of the 2022 squads – almost 20% of the 32 national squads play their football in England, 10% in Spain and 10% in Germany. More than half of the players heading to Qatar are employed by clubs in Europe’s big five leagues. Bayern Munich have 17 players representing them at the World Cup, one more than Manchester City and Barcelona. Only a third of the 832 squad members play in their domestic leagues – only two participating countries have squads drawn completely from home, Qatar and Saudi Arabia. At the other end of the scale, Senegal have no domestically-employed players and Argentina and Serbia have only one apiece.

Globalisation also means teams are more technical than ever and so the gaps in class can be closed, resulting in damage-limitation performances that are not necessarily good to watch. Humiliating thrashings are increasingly rare, the last six-goal performance was in 2018 when England beat Panama 6-1. The no-hopers are still present and although African teams fare better than when they first arrived on the scene, CAF is no nearer getting its first World Cup winner.

The duration of the World Cup means it is difficult for any team to sustain the sort of campaign that Brazil mounted in 1970 in the old 16-team format, even though the team of Pelé played just one less game than the 2022 winners will play. Brazil provided a benchmark that every World Cup winner is measured by, but it was a different, more innocent time. Club football is far more demanding in 2022 than it was 50 years ago, which makes it almost impossible for the World Cup to satisfy us consistently every four years. In order for the protagonists to be fresher, at the peak of their powers and fit to compete at the elite level, they don’t need close season competitions (indeed, mid-season competitions) that compromise quality and merely present the spectators with battle-worn individuals. FIFA, at some point, must consider if they are truly doing justice to a football institution. We struggle with 32 teams, so expansion to 48 will possibly do more harm than good.

Napoli look the best in Europe

WEEK-BY-WEEK, people are getting increasingly excited about Napoli and their goalscoring antics, and little wonder, for they have opened up an eight-point lead at the top of Serie A and they also walked through their Champions League group, scoring goals for fun. For the first time in years, a club that hasn’t won Serie A since the days of Diego Maradona is being talked of as realistic scudetto winners. This could certainly be their time for Juventus are struggling by their own standards and Inter and AC Milan are not quite clicking as they should. If nothing else, Napoli look the most exciting team in Europe, but they could also be the most functional at this precise moment.

The club’s owner, Aurelio De Laurentiis, believes the current team is the best he has seen in his time in charge. He was actually criticised for selling players like Kalidou Koulibaly (€ 40 million to Chelsea), David Ospina, Dries Mertens and Lorenzo Insigne in the summer, all of whom were in their 30s and Fabián Ruiz was sold to Paris Saint-Germain for € 25 million. Simultaneously, they also acquired some very promising talent, notably Georgian forward Khvicha Kvaratskhelia, who has caught the attention of every major club in Europe after his first few months at Napoli.

The pundits claim Kvaratskhelia is the most exciting player to arrive in Serie A since Cristiano Ronaldo joined Juventus in 2018, and they might be right. Napoli fans were hoping that Pablo Dybala was heading to the club from Juve, but he opted to join Roma, but Kvaradona, as he is affectionately known, has made them forget their disappointment. In the summer, sports director Cristiano Giuntoli got busy and nine players were brought in, either on permanent deals or via loan arrangements.

The response from some of the new boys has largely been impressive, with Luciano Spalletti’s side playing crisp, attacking football. The way they dismantled Liverpool in the Champions League raised many eyebrows, but they also scored prolifically against Ajax and Rangers in the group stage. They now face Eintracht Frankfurt in the round of 16, a tie they can look forward to with some degree of confidence.

Napoli have also benefitted from the form of the powerful Victor Osimhen, who has scored nine Serie A goals in 11 games, including a hat-trick against Sassuolo. The club’s biggest problem may be working out how to keep the Nigerian striker when the transfer window opens.

Napoli Serie A results 2022-23

Home  Away 
2. MonzaW4-0 1.VeronaW5-2
4. LecceD1-1 3. FiorentinaD0-0
6. SpeziaW1-0 5. LazioW2-1
8. TorinoW3-1 7. AC MilanW2-1
10.BolognaW3-2 9. CremoneseW4-1
12.SassuoloW4-0 11.RomaW1-0
14.EmpoliW2-0 13.AtalantaW2-1
15.UdineseW3-2   

Napoli also have some strength in depth up front in the form of Giacomo Raspadori and Giovanni Simeone, while the fresh impetus at the club seems to have been the catalyst for the rejuvenation of players like midfielder Stanislav Lobotka. Huge South Korean defender Kim Min-jae, who was signed from Fenerbahce for € 18 million, and Juan Jesus, who joined on a permanent basis from Roma after a loan period, have also been starring in defence.

Spalletti, who is from Tuscany, is a curious character, driving around Napoli in a modest Fiat Panda rather than a conspicuous statement on wheels. After leaving Inter, he spent two years on his farm, concentrating on olive oil and wine production. In addition, his self-imposed sabbatical gave him the chance to reassess his approach to the game. He’s never been short of would-be employers and has coached eight Italian clubs, including Roma, Inter and Napoli, and also spent four and a half years with Russia’s Zenit St. Petersburg.

Napoli have gone close to winning Serie A over the past decade, but lacked the staying power to keep up with Juventus and also lost their nerve when they were leading the pack. The summer clear-out was arguably a big positive for the club as it enabled them to create something of a blank canvas to mount a title challenge in 2022-23. The opportunity is real as the big northern clubs are not at their strongest while Napoli appear to have bought very well in the close season. It will be 33 years since their last scudetto, so the big prize is long overdue, and don’t rule out a prolonged Champions League campaign.