EVERY DAY you can read about a major football club establishing an eSports presence or strategy. Clubs like Schalke, Paris Saint-Germain, AC Milan, Ajax, Manchester City, Liverpool and Wolverhampton Wanderers have seen the value in creating initiatives around a rapidly growing part of the sports world. For some, the fusion of “real” sport with technology-driven gaming activities, is difficult to understand. It may be a generational thing, or just that the traditional perception of “sport” does not necessarily include images of daylight-deprived enthusiasts, glued to their screens wearing baseball caps, hoodies and adopting pseudonyms that sound like graffiti artist tags. But there’s little doubt this is going to become big business for football clubs in the future. The eSports industry is growing faster than…