Liverpool slipped up, but trademarks are important

WHATEVER next, trademarking the air? Liverpool’s bid to trademark the name of their city has, appropriately, been rejected, and supporter groups such as “Spirit of Shankly” have expressed their relief. It must be something of an embarrassing situation, for this is a club that has long aligned itself to the city’s culture, the very meaning of being “scouse” and regional identity. To trademark the name … Continue reading Liverpool slipped up, but trademarks are important