The reign of Spain – Real and Barca top the Brand Finance table

REAL MADRID have not only been crowned La Liga champions, they have also topped Brand Finance’s rankings for the most valuable football brands. Real’s league title win, their first since 2017, partly compensates for the club’s relatively poor 2018-19 campaign when they were knocked-out of the UEFA Champions League earlier than usual and went through […]

In search of the international football brand

WALK around the market in central Marrakech and, as well as traditional items such as leatherware, hand-beaten metal objects and various exotica, you will find stalls devoted to football shirts, with Manchester United, Barcelona, Real Madrid and Bayern Munich, among others, fighting for customer attention. If you venture into the back streets, you will undoubtedly […]