Football’s top brand – Real Madrid

REAL MADRID is, arguably, the most famous football club in the world. The queues of people that snake their way around the club’s impressive Bernabéu Stadium, even on days when the team is not in town, makes Real one of the Spanish capital’s major landmarks. Real Madrid is also the most valuable football brand in world football. Valued at €1.65 billion, the club is ahead … Continue reading Football’s top brand – Real Madrid

Football’s top brand – Real Madrid

REAL MADRID is, arguably, the most famous football club in the world. The queues of people that snake their way around the club’s impressive Bernabéu Stadium, even on days when the team is not in town, makes Real one of the Spanish capital’s major landmarks. Real Madrid is also the most valuable football brand in world football. Valued at €1.65 billion, the club is ahead … Continue reading Football’s top brand – Real Madrid

CR7 and Juve, why it will make sense

AT the age of 33, and after a career at Real Madrid laden with glittering prizes, Cristiano Ronaldo’s move to Juventus may seem like a surprising decision. But it could be a very lucrative business transaction for both sides that enhances the reputation of the player and helps shift his employer up a gear or two. From Ronaldo’s perspective, the timing of the announcement was … Continue reading CR7 and Juve, why it will make sense

In search of the international football brand

WALK around the market in central Marrakech and, as well as traditional items such as leatherware, hand-beaten metal objects and various exotica, you will find stalls devoted to football shirts, with Manchester United, Barcelona, Real Madrid and Bayern Munich, among others, fighting for customer attention. If you venture into the back streets, you will undoubtedly come across a young boy on a scooter, weaving through … Continue reading In search of the international football brand

Mourinho will also be managing the number one brand

MANCHESTER UNITED owns the world’s number one football brand despite their fall from the top of the Premier League in the past few years, according to Brand Finance. In the latest Football Top 50, United are one of two clubs with a brand value of over USD 1bn. Real Madrid, unsurprisingly, are the other USD 1bn-plus club. Brand Finance’s top 50 reflects similar finance-oriented lists … Continue reading Mourinho will also be managing the number one brand