Does football really have a moral code?

SPORTSWASHING, apparently, has become a trendy word. It has been applied to the practice adopted by dubious regimes, individuals or corporates in buying credibility through investing in or sponsoring big-time sport. In doing so, they attempt to change public perception or distract people from some of their less acceptable activities. Furthermore, by pouring money into football, they also look to leverage the financial power and … Continue reading Does football really have a moral code?

World Football Summit Asia: A magnet for the football Industry

ASIA PACIFIC represents one of the key growth markets for global football, with new supporters, business opportunities and emerging powers from the region. Although Europe dominates the world game, market experts are predicting that clubs from Asia will eventually compete alongside more established names from football’s traditional heartlands. The rising importance of Asia is one of the main reasons the World Football Summit is hosting its first … Continue reading World Football Summit Asia: A magnet for the football Industry

Football’s missing moral compass

SPORTSWASHING, apparently, was one of the trendy words of 2018. It has been applied to the practice adopted by dubious regimes, individuals or corporates in buying credibility through investing in or sponsoring big-time sport. In doing so, they attempt to change public perception or distract people from some of their less acceptable activities. Furthermore, by pouring money into football, they also look to leverage the … Continue reading Football’s missing moral compass

Digitalisation – the new 12th man?

IN RECENT years, there has been plenty of debate over the way that digitalisation is transforming the financial world. Indeed, the digital revolution threatens to disrupt traditional sectors and create a fourth industrial revolution. Football is waking up to the potential benefits that digital can bring to the game, not just on the field of play, or at least in officiating a match, but also … Continue reading Digitalisation – the new 12th man?