SPORTSWASHING, apparently, has become a trendy word. It has been applied to the practice adopted by dubious regimes, individuals or corporates in buying credibility through investing in or sponsoring big-time sport. In doing so, they attempt to change public perception or distract people from some of their less acceptable activities. Furthermore, by pouring money into […]
ASIA PACIFIC represents one of the key growth markets for global football, with new supporters, business opportunities and emerging powers from the region. Although Europe dominates the world game, market experts are predicting that clubs from Asia will eventually compete alongside more established names from football’s traditional heartlands. The rising importance of Asia is one […]
SPORTSWASHING, apparently, was one of the trendy words of 2018. It has been applied to the practice adopted by dubious regimes, individuals or corporates in buying credibility through investing in or sponsoring big-time sport. In doing so, they attempt to change public perception or distract people from some of their less acceptable activities. Furthermore, by […]
IN RECENT years, there has been plenty of debate over the way that digitalisation is transforming the financial world. Indeed, the digital revolution threatens to disrupt traditional sectors and create a fourth industrial revolution. Football is waking up to the potential benefits that digital can bring to the game, not just on the field of […]
