THERE ARE simply too many professional football clubs, that was the view of advertising guru Sir Martin Sorrell, the former head of WPP and head of S4 Capital, speaking at the World Football Summit’s online conference. In many industries, a crisis like coronavirus would spark off a chain of mergers as companies come together to strengthen their financial base, expand customer bases and improve competitiveness. Sorrell said football, in the current climate, is ripe for consolidation. Sport doesn’t lend itself very easily to mergers, even though some clubs are the result of consolidation – any team with “United” in its name is invariably the result of two clubs combining forces. In fact, 20 of the 92 clubs that were due to start the 2019-20…