Globalisation is exciting, but it may come at a cost

THERE WAS a time when the only competition between football leagues was on the field of play – top teams from each country flexing their muscles against each other. That’s how success was measured. Today, football leagues are competing for the hearts and minds of people , along with their disposable income.  Words like “penetration”, “critical mass”, “marketplaces” and “exposure” are part of the dialogue of marketing people who are frantically selling football to the masses. It’s exciting, we are told. At Soccerex this week, representatives of the Premier League, La Liga and Major League Soccer spoke about their plans … Continue reading Globalisation is exciting, but it may come at a cost

Global game, global market

GLOBALISATION is a much-used word these days, describing the “no holds barred” approach to business. Boundaries have come down, borders have been crossed, workforces are transient and multinational and the rise of satellite TV has made all things accessible. Football is no exception and today, the top teams are collections of hired hands from all over the world. This has, to some extent, diluted the value and appeal of international football and created a group of “super clubs” that have taken their “brand” global.  Historically, of course, certain clubs have always had their overseas fans. Just look at the programmes of … Continue reading Global game, global market

Game of the People Insights: Global game, global market

Globalisation is a much-used word these days and describes the “no holds barred” approach to business. Boundaries have come down, borders have been crossed, workforces are transient and multinational and the rise of satellite TV has made all things accessible. Football is no exception and today, the top teams are collections of hired hands from all over the world. This has, to some extent, diluted the value and appeal of international football and created a group of “super clubs” that have taken their “brand” global. Historically, of course, certain clubs have always had their overseas fans. Just look at the … Continue reading Game of the People Insights: Global game, global market