Making football clubs global

WALK around the market in central Marrakech and, as well as traditional items such as leatherware, hand-beaten metal objects and various exotica, you will find stalls devoted to football shirts, with Manchester United, Barcelona, Real Madrid and Bayern Munich, among others, fighting for customer attention. If you venture into the back streets, you will undoubtedly come across a young boy on a scooter, weaving through … Continue reading Making football clubs global

In search of the international football brand

WALK around the market in central Marrakech and, as well as traditional items such as leatherware, hand-beaten metal objects and various exotica, you will find stalls devoted to football shirts, with Manchester United, Barcelona, Real Madrid and Bayern Munich, among others, fighting for customer attention. If you venture into the back streets, you will undoubtedly come across a young boy on a scooter, weaving through … Continue reading In search of the international football brand