INCREASINGLY, non-league football clubs have adopted a tactic they hope will entice fans of football league clubs to drop-by on a more frequent basis – the act of discounting admission if the fans have a season ticket of a Premier or Football League club I question this generous, and somewhat misguided approach, which does seem rather odd – cutting the price of seeing a non-league game for fans accustomed to paying extortionate amounts to watch their regular club. If the clubs think that by doing this, the average football fan of a league club will decide to rip-up their prized season ticket and turn to the modest world of non-league, then there’s little hope. The best they can anticipate is if the fans enjoy…