Globalisation is exciting, but it may come at a cost

THERE WAS a time when the only competition between football leagues was on the field of play – top teams from each country flexing their muscles against each other. That’s how success was measured. Today, football leagues are competing for the hearts and minds of people , along with their disposable income.  Words like “penetration”, “critical mass”, “marketplaces” and “exposure” are part of the dialogue of marketing people who are frantically selling football to the masses. It’s exciting, we are told. At Soccerex this week, representatives of the Premier League, La Liga and Major League Soccer spoke about their plans … Continue reading Globalisation is exciting, but it may come at a cost