Who’s afraid of the big bad merger?

IN BRITAIN, the idea of a merger between football clubs fills many supporters with dread. The emotional attachment that forms between a club and its fans means that change is seen as a threat, a break from the norm and the severance of tradition. We’re all a little bit NIMBY (not in my backyard), but when it comes to football, common sense goes out of the window and status quo and comfort blankets are the norm. Club colours, stadiums, names, nicknames, badges, away kits – any suggestion that these should change is greeted with horror. But things sometimes have to … Continue reading Who’s afraid of the big bad merger?

Football mergers can work….if you let them

In Britain, the idea of a merger between football clubs fills many supporters with dread. The emotional attachment that forms between a club and its fans means that change is seen as a threat, a break from the norm and the severance of tradition. We’re all a little bit NIMBY (not in my backyard), but when it comes to football, common sense goes out of the window and status quo and comfort blankets are the norm.  Club colours, stadiums, names, nicknames, badges, away kits – any suggestion that these should change is greeted with horror. History the pointer But things … Continue reading Football mergers can work….if you let them