Commanding the airwaves – a guide for non-league clubs

TODAY’S non-league club has many options when communicating with its supporters, its sponsors and the greater community. Things have changed substantially since the days when the local newspaper and the match programme were the only outlets. But the new paradigm delivers many more opportunities for the small non-league club. Here’s some ideas based on 20 […]

Taking the contrarian view – the cult clubs that defy the odds

There are successful clubs, monied clubs, ambitious clubs and those that are always down on their luck. But there are also clubs that have some cachet because of their name. Some are, relatively speaking, well supported considering their status. And there’s those that have enjoyed better days, moments when they have been in the sun, […]

A way to remove the stigma of the wild west in non-league

Last weekend, Hitchin Town of the Calor Gas Southern League Premier travelled almost 500 miles to play in  front of 234 people. This was regionalised football gone mad. Aside from the fact that the dozen supporters who made the trip may have had a good day out and experienced the buzz of “we wuz there” […]