Olympique Lyonnais – GAME OF THE PEOPLE

OLYMPIQUE LYONNAIS (OL) are on the brink of being taken over, possibly by American businessman, John Textor. What will this mean for French football, which desperately needs a credible opponent to Paris Saint-Germain to make Ligue 1 more competitive? From the perspective of the people of Lyon, what will this do for a club that is already one of the better supported in France?

Lyon is a pleasing city with an old quarter – Vieux Lyon – which attracts plenty of tourists. They come for the atmosphere of quaint old streets and alleyways and the food. Lyon is the gastronomic capital of France, or at least that’s what local restaurants will proudly tell you. Actually, the food is really quite superb.

As for football, Lyon is effectively a one-club city, although there is a small club called Lyon La Duchère which is no competition for OL, who can draw almost 50,000 in normal times. Lyon La Duchère are lucky to get 500 and frequently get far less through their turnstiles at the multi-purpose Stade de Balmont.

If you were Bill Shankly, you would say the best side in Lyon are OL and the second best team in the city is Olympique Lyonnais Féminin, the current women’s European champions. In recent times, Les Fenottes have won more prizes than the men’s team. They have been French champions 15 times in 16 years, 2021 was the exception when PSG won the title by a single point. They’ve won the women’s Coupe de France nine times and they have lifted the UEFA Champions League on a record eight occasions. In 2022, they beat holders Barcelona 3-1 in the final in Turin. It’s fair to say OL have been at the forefront of the women’s game in Europe for some time. They are undoubtedly the best supported women’s team in France, with an average gate of around 4,000.

It is a city that likes its sport. The local rugby club, Lyon OU, play in the oddly-named Top 14 but haven’t been champions since 1933, but they did win the Challenge Cup for the first time in May 2022. Lyon also has a top basketball team, AVEL Lyon-Villeurbanne, and cycling, unsurprisingly, is tremendously popular. The city is also plagued by e-scooters at the moment, some of whom cruise up behind pedestrians and impatiently wait for an opportunity to pass them. And given two rivers run through Lyon, the Rhône and the Saône, rowing is also on the agenda for some folk.

OL used to reside at Stade de Gerland, where Lyon OU play, but in 2015, moved to a new stadium, the Groupama, an eye-catching arena that can hold more than 59,000 people. Designed by Populous, the Groupama cost € 480 million to build. It’s not in the city centre, however, but some 10 kilometres east of town, in the Décines neighbourhood, and is accessible via a tram journey. OL actually own the stadium and their training facilities, an unusual situation in France.

OL have won Ligue 1 seven times and they all came between 2002 and 2008. There was nothing before and nothing since. In the past decade, they have finished runners-up twice and have finished in the top four seven times. In 2021-22, they had a poor campaign, finishing eighth. They also reached the quarter-final of the UEFA Europa League, but were easily beaten by West Ham United. The Lyon fans were generally discontented throughout the season and the club had to deal with outbreaks of violence, including pitch invasions. When West Ham won 3-0 at the Groupama, the fans threatened to run onto the pitch in protest.

Despite their size and potential support, OL are way behind PSG in their financial clout. In 2020-21, for example, OL’s revenues only totalled € 118.2 million compared to PSG’s € 569 million. Furthermore, OL’s wages amounted to € 134 million versus the PSG bill of € 503 million. In a nutshell, that illustrates the imbalances within French football.

After PSG, Lyon have been the next biggest spender in the transfer market in France over the past 10 years. But Lyon’s gross outlay of € 375 million is a fraction of the € 1.3 billion spent by PSG. Lyon have received the highest income from transfers, around € 624 million from the sale of players almost on a conveyer-belt, including Alexandre Lacazette, Samuel Umtiti, Tanguy Ndombele, Bruno Guimarães, Ferland Mendy and Bertrand Traoré. Karim Benzema, who enjoyed something of an Indian Summer at Real Madrid in 2021-22, started out at Lyon before joining the Spanish giants in 2009.

The future could be exciting for OL, based on the hope that a new owner will provide fresh impetus and resources to make the club successful once more. Certainly it sounds as though John Textor is another who has seen multi-club ownership as the way ahead for clubs outside the elite. “My plan is to create an eco-system of cooperating top-tier clubs that will benefit from the sharing of a global footprint of talent identification,” he said. Corporate speak, maybe, but in there is a message in there and it is one that is increasingly being telegraphed around Europe by eager sports investors from the US. People are looking at ways to create value out of football.

Textor is co-owner of Crystal Palace and also controls Brazilian club Botafogo and Belgium’s Molenbeek. Like many others, he doesn’t like projects like the PSG model. The deal for OL has been reported to be € 800 million, which includes debt, which would give Textor and his associates 80% of OL, who are listed on the Paris stock market. Apparently, 19% owner Pathé – Lyon has a rich history in the film industry – and private equity firm IDG will both offload their holdings.

Lyon is a big city with a population of 1.7 million. The football club has many of the ingredients needed to be successful. If the deal goes through, PSG may find it has some stiff competition in the years ahead, although the chasm is extremely challenging. Monaco and Lille both demonstrated it can be done, but it is surely about time that France’s bigger clubs put the Parisians under pressure.

PARIS Saint-Germain look set to lose Kylian Mbappé this summer to Real Madrid, but the enormous wealth of the French champions means they will surely replace the young striker with another high profile signing. PSG’s financial advantages have brought them a multitude of top names and they currently have Neymar, Lionel Messi and Mbappé, but with their resources, PSG should be winning everything in France and challenging in Europe.

Their wage bill was € 500 million in 2020-21, around one third of the overall Ligue 1 total and more than € 350 million more than the nearest rival, Olympique Lyonnais, whose wages came to € 134 million. In 2020-21, PSG were beaten to the Ligue 1 title by Lille, whose player remuneration was around one sixth of the sum paid to the Parisians’ squad.

PSG’s finances make them the ultimate flat-track bully, but when they compete in the UEFA Champions League, they are found wanting almost every time. PSG’s problems stem from a lack of continuity around the management of the team and a culture of short-termism. Like Chelsea, their squad is a composition of various influences and they also have a penchant for attention-catching signings. Hence, the arrival of Messi and, for some peculiar reason, Sergio Ramos, both players past their prime, but undoubtedly enormously expensive.

The latest report from France’s DNCG (National Directorate of Control & Management), reveals French football was heavily impacted by the covid-19 pandemic in 2020-21. Only three clubs – Dijon, Reims and Saint-Étienne – made a profit and some of the losses were very eye-watering.

PSG’s loss, despite revenues of € 569 million (+2%), was € 225 million, the highest in France by some distance and the third highest in Europe after Barcelona (€ 550 million) and Inter Milan (€ 239 million). After PSG, whose losses climbed by € 100 million, the biggest loss in France was made by Lyon (-€ 109m), Marseille (-€ 76m) and Bordeaux (-€ 67m).

Like all French clubs, PSG’s matchday income was almost wiped out, but their bottom line figure was also influenced by a big reduction were in player trading which was down from a € 50 million profit to a near € 5 million loss. Profits on player sales are less important to PSG than rivals Monaco, Lyon and Lille, for obvious reasons, but there is clearly upside for the club if they choose to adopt a more commercial approach to transfers.

The club also incurred an increase in their already huge player costs. PSG’s wages were up by 21% to € 503 million in 2020-21, a wage-to-income of 88%. According to L’Equipe, of the top 20 earners in French football, 18 are from PSG, with only Monaco’s Wissam Ben Yedder and Cesc Fabregas making up the list. The DNCG is keen to control the excesses of PSG, needless to say, and aims to stop any club having a wage bill of more than 70% of income. Another measure in progress is the restriction of debt, forbidding any club from having debt greater than share capital.

Broadcasting recovered in 2020-21 after the collapse of Ligue 1’s deal with Mediapro. Overall, TV accounts for 43% ( € 835 millon) of Ligue 1’s income and PSG generated over £ 200 million from this stream, a 54% rise on 2019-20. PSG have become very proficient commercially and their income totalled € 337 million. However, they are striving to push the envelope even further and hoped the acquisition of Messi would provide a significant boost.

Ligue 1’s total income was € 1.6 billion, but € 1.2 billion was paid out in wages and another € 119 million to agents and intermediaries. The league lost € 645 million, the total for Ligue 1 and 2 was a deficit of € 685 million.

PSG could be at the start of a new phase. The restrictions to be implemented will make it more difficult for the club to leverage its financial power and at some point, they will have to look at the way they build their teams. There’s also a good chance manager Mauricio Pochettino will move on and, with Mbappé and Ángel Di María certainly leaving, along with the possible departure of Neymar, times may be changing in Paris.

At the same time, France needs greater competition to improve the overall quality of Ligue 1. The country produces very good players on a regular basis, the national team are world champions and UEFA Nations League winners, but PSG are not always pushed enough. They’re still waiting for that first Champions League title, after all.