FROM the evidence of the first month or so of the non-league season, fans are clamouring for live football, regardless of the quality of the product on offer. Non-league football is seeing an increase in demand, even though clubs are operating with restricted ground capacities. This has meant some clubs have missed out on the uptick in interest. At Step 3, the highest level of the non-league game that currently permits crowds, the Southern League Premier Central has experienced a 10% increase in crowds, with 15 of the 22 clubs enjoying higher crowds. Five clubs – Redditch (+139%), Kings Lynn (+68%), Coalville (+67%), Rushall Olympic (+55%) and Hitchin (+52%) – have seen crowds jump by more than 50%. At the same time, those clubs…