FOOTBALL fans consider the club stadium as an extension of their personal space. They go misty-eyed when they talk about the terraces they once stood on, the end of the ground they occupied and they stick very close to a long-established ritual of going to the match. The stadium is “home”, integral to the club’s image, identity and culture. Any attempt to relocate often meets severe resistance, mostly because some fans cannot come to terms with their club playing elsewhere. However, there is a shift in supporter sentiment, especially among those that see the benefits of a new stadium, not just from a financial perspective, but also as an opportunity to reinvent a club, attract new fans and build scale – in other words,…