The numbers on shirts go beyond 1 to 11

THE news that PSV Eindhoven and Philips are parting company after more than 30 years’ shirt sponsorship represents the end of an era for the reigning Dutch champions. Philips and PSV have reaped mutual benefits from the partnership, indeed the club was formed as a sports unit of the electronics company in 1913. There’s no doubt that Philips have gained greater exposure from PSV’s exploits and even less debate that PSV would not have been as successful without the patronage of Philips. Not all shirt sponsorships have the same effect, however. Last autumn, Aberfield Communications published a report that suggested … Continue reading The numbers on shirts go beyond 1 to 11