Corporates still line-up for football

FRANCE’s top division will have a new name for the 2020-21 season, the Uber Eats Ligue 1,  after the US online food ordering and delivery service agreed to sponsor the league until 2021-22. This naming rights deal, making Ligue 1 sound a little like an English non-league competition, will yield € 32 million for the French league, a significant increase on the previous deal with … Continue reading Corporates still line-up for football

Football Media Watch: You bet it’s a problem

THE gambling industry has money to burn and companies from the sector are keen to exert their influence on football. Game of the People receives invitations every week to advertise or plant content from betting companies from every corner of the world. We refuse any offers of taking marketing copy for the site as we are opposed on moral grounds. However, professional football in Britain … Continue reading Football Media Watch: You bet it’s a problem

The numbers on shirts go beyond 1 to 11

THE news that PSV Eindhoven and Philips are parting company after more than 30 years’ shirt sponsorship represents the end of an era for the reigning Dutch champions. Philips and PSV have reaped mutual benefits from the partnership, indeed the club was formed as a sports unit of the electronics company in 1913. There’s no doubt that Philips have gained greater exposure from PSV’s exploits … Continue reading The numbers on shirts go beyond 1 to 11