FOOTBALL’s enforced absence may seem trivial compared to the losses and suffering endured by people at the sharp end of the pandemic, but the crisis has the potential to transform the industry and leave it compromised by a wave of … Continue reading Football in the post-virus environment: Old habits disappearing?
FOOTBALL’s enforced absence may seem trivial compared to the losses and suffering endured by people at the sharp end of the pandemic, but the crisis has the potential to transform the industry and leave it compromised by a wave of … Continue reading Football post-virus: Old habits may disappear
ONE OF the most iconic photographic images of the 1980s is of Liverpool’s John Barnes back-heeling a banana at Goodison Park after a fan threw it his way during a Merseyside derby. The photo says a lot about an outstanding, … Continue reading John Barnes – realistic, or out of touch?
THERE was a time when internet fans forums were vibrant, full of debate and, occasionally, a little over the top. In the case of non-league clubs, the small audience and the intimacy of that level of the game made it … Continue reading Commentary Box: Fans Forums – redundant media?
NOBODY can defend the behaviour of anyone using social media to abuse individuals, it was there for all to see. Unfortunately, it is a sign of the times that people feel they can exploit this medium, which allows a certain degree of anonymity, and throw insults and anti-social comments in the direction of anyone they choose. Social media, to some extent, shields the coward. However, the reporting of the case of Alfie Barker leaves a lot to be desired and reflects the mainstream media’s lack of understanding of non-league football. Of course, it was far more sensational to say that … Continue reading Social media incident highlights lack of understanding
THE latest report from Football Benchmark highlights how social media has grown at an astonishing rate over the past few years. When Manchester United won the Premier in 2013, the club’s twitter page was followed by around one million people. In three years, that has grown to almost 10 million. And this is only part of the story, for clubs like United have vast audiences on facebook and Instagram. Such is the importance of social media today that at the recent Soccerex conference, sessions were devoted to how clubs and organisations can leverage their profile and content generation. And now … Continue reading Social media and football – value to be leveraged?