Social media incident highlights lack of understanding

NOBODY can defend the behaviour of anyone using social media to abuse individuals, it was there for all to see. Unfortunately, it is a sign of the times that people feel they can exploit this medium, which allows a certain degree of anonymity, and throw insults and anti-social comments in the direction of anyone they choose. Social media, to some extent, shields the coward. However, the reporting of the case of Alfie Barker leaves a lot to be desired and reflects the mainstream media’s lack of understanding of non-league football. Of course, it was far more sensational to say that … Continue reading Social media incident highlights lack of understanding

Social media and football – value to be leveraged?

THE latest report from Football Benchmark highlights how social media has grown at an astonishing rate over the past few years. When Manchester United won the Premier in 2013, the club’s twitter page was followed by around one million people. In three years, that has grown to almost 10 million. And this is only part of the story, for clubs like United have vast audiences on facebook and Instagram. Such is the importance of social media today that at the recent Soccerex conference, sessions were devoted to how clubs and organisations can leverage their profile and content generation. And now … Continue reading Social media and football – value to be leveraged?