Non-league can still be a stakeholder concept

THE NON-LEAGUE football world often lives within a false economy that does little to dissuade clubs from flirting dangerously with financial ruin. Some clubs live way beyond their means, paying out everything they accrue and agreeing players’ wages that are totally unrealistic when one considers the earning power of the clubs. It’s a questionable  business model – often a club is propped up by a … Continue reading Non-league can still be a stakeholder concept

Non-league and the stakeholder concept

THE NON-LEAGUE football world often lives within a false economy that does little to dissuade clubs from flirting dangerously with financial ruin. Some clubs live way beyond their means, paying out everything they accrue and agreeing players’ wages that are totally unrealistic when one considers the earning power of the clubs. It’s a questionable  business model – often a club is propped up by a … Continue reading Non-league and the stakeholder concept

Why non-league fans need to know

MODERN football, at its highest level, has become a commodity. Investment in football clubs has become an asset class to be placed alongside bonds, equities, real estate and gold. At the top, fans have little or no intimacy with their club, they are paying customers that buy into the brand like technology geeks become disciples of the latest iPhone. They keep feeding the machine and … Continue reading Why non-league fans need to know

How many Spencers out there?

IT IS always sad to see a non-league club fold, but the fact that Northampton Spencer played their last home game in front of just 75 people says a lot about the sustainability of football at step five and below. I visited Kingthorpe Mill, the club’s ground since 1971, around 20 years ago. I doubt there were 75 people at the game against a United … Continue reading How many Spencers out there?

Volunteers – non-league football’s diminishing race

The recent survey conducted by website provider Pitchero demonstrated two things: that established volunteers are committed to sport but conversely, the young are reluctant to get involved in activities like non-league football. Not that volunteering, per se, is a thing of the past. Britain is still a charitable nation judging by the onslaught of tin-shakers that one encounters every day. And small town Britain is … Continue reading Volunteers – non-league football’s diminishing race

Game of the People Insights – The stakeholder concept

Game of the People is pleased to announce the publication of its first Insights paper. This inaugural paper is entitled “The Stakeholder Concept”. Many clubs talk of having stakeholders, but very few are able to weld together the people in the boardroom, the man on the terrace and the greater local public. This paper looks at one way this can be achieved. Key points from this paper: – … Continue reading Game of the People Insights – The stakeholder concept