WHEN technology moved in a new direction in the 1990s, we were told all the gadgets and gizmos being invented in Californian garages would make our lives less labour-intensive, simpler, more wonderful and enriched. Those that wondered what would happen to all the people who were not in finance or graduates of tech schools or […]
Tag: Technology
VAR: It wasn’t meant to be this way
WHEN the geeks of Silicon Valley told us about the oncoming revolution around 20 years’ ago, they said technology would make our lives easier and more enriched. The many gadgets and gizmos they were developing in Californian garages and science parks would allow us to have more leisure time. Technology would bring more precision to […]
Digital detox and the football fan
CAN anyone remember when they had to actually wait for a football result? Did the life of a fan lack enrichment exist before the age of smart phones, apps and SKYTV? Instant gratification and constant connectivity is what it’s all about, from up-to-date football scores and the obsession of being forever in touch with your […]
eSports and football clubs – foresight for Fortnite?
EVERY DAY you can read about a major football club establishing an eSports presence or strategy. Clubs like Schalke, Paris Saint-Germain, AC Milan, Ajax, Manchester City, Liverpool and Wolverhampton Wanderers have seen the value in creating initiatives around a rapidly growing part of the sports world. For some, the fusion of “real” sport with technology-driven […]
Blockchain and football, the next frontier
DURING the 2018 World Cup, TV advertisements started appearing talking about a financial services company using “Blockchain”. Most people scratched their head in bemusement, for the concept of Blockchain has yet to reach the broader general public. This was a classic case of advertisers of a little-known product taking advantage of TV’s huge captive audience […]
Perhaps only technology can unseat City
RIGHT now, Manchester City must feel that the rest of the football world is against them, that the establishment has decided the only way to stop Pep Guardiola’s all-conquering team is to use technology to depose them. And the establishment is London, Tottenham, the FA and the media. Twice VAR has upset City against Spurs […]
How we take our football
BRAND FINANCE recently published its latest Football 50, revealing that Real Madrid is the most valuable football club brand in the world. The report underlined that Football clubs at the highest level are becoming increasingly wealthy in an industry that is rapidly changing. As part of the editorial, which Game of the People was delighted […]
How we take our football
BRAND FINANCE recently published its latest Football 50, revealing that Real Madrid is the most valuable football club brand in the world. Football clubs at the highest level are becoming increasingly wealthy in an industry that is rapidly changing. As part of the editorial of the report, which Game of the People was delighted to […]
Blockchain and football, the next frontier
DURING the 2018 World Cup, TV advertisements started appearing talking about a financial services company using “Blockchain”. Most people scratched their head in bemusement, for the concept of Blockchain has yet to reach the broader general public. This was a classic case of advertisers of a little-known product taking advantage of TV’s huge captive audience […]