Digital detox and the football fan

CAN anyone remember when they had to actually wait for a football result? Did the life of a fan lack enrichment exist before the age of smart phones, apps and SKYTV? Instant gratification and constant connectivity is what it’s all about, from up-to-date football scores and the obsession of being forever in touch with your “friends”. Yesterday, at Hammersmith tube station, I was knocked flying … Continue reading Digital detox and the football fan

eSports and football clubs – foresight for Fortnite?

EVERY DAY you can read about a major football club establishing an eSports presence or strategy. Clubs like Schalke, Paris Saint-Germain, AC Milan, Ajax, Manchester City, Liverpool and Wolverhampton Wanderers have seen the value in creating initiatives around a rapidly growing part of the sports world. For some, the fusion of “real” sport with technology-driven gaming activities, is difficult to understand. It may be a … Continue reading eSports and football clubs – foresight for Fortnite?

Blockchain and football, the next frontier

DURING the 2018 World Cup, TV advertisements started appearing talking about a financial services company using “Blockchain”. Most people scratched their head in bemusement, for the concept of Blockchain has yet to reach the broader general public. This was a classic case of advertisers of a little-known product taking advantage of TV’s huge captive audience watching the world’s biggest broadcasting event in order to spread … Continue reading Blockchain and football, the next frontier

Perhaps only technology can unseat City

RIGHT now, Manchester City must feel that the rest of the football world is against them, that the establishment has decided the only way to stop Pep Guardiola’s all-conquering team is to use technology to depose them. And the establishment is London, Tottenham, the FA and the media. Twice VAR has upset City against Spurs and although the result didn’t prove fatal (yet), the ruled-out … Continue reading Perhaps only technology can unseat City

How we take our football

BRAND FINANCE recently published its latest Football 50, revealing that Real Madrid is the most valuable football club brand in the world. The report underlined that Football clubs at the highest level are becoming increasingly wealthy in an industry that is rapidly changing. As part of the editorial, which Game of the People was delighted to be involved with, an article outlined how people are … Continue reading How we take our football

How we take our football

BRAND FINANCE recently published its latest Football 50, revealing that Real Madrid is the most valuable football club brand in the world. Football clubs at the highest level are becoming increasingly wealthy in an industry that is rapidly changing. As part of the editorial of the report, which Game of the People was delighted to be involved with, an article outlined how people are now … Continue reading How we take our football

Blockchain and football, the next frontier

DURING the 2018 World Cup, TV advertisements started appearing talking about a financial services company using “Blockchain”. Most people scratched their head in bemusement, for the concept of Blockchain has yet to reach the broader general public. This was a classic case of advertisers of a little-known product taking advantage of TV’s huge captive audience watching the world’s biggest broadcasting event in order to spread … Continue reading Blockchain and football, the next frontier