As war rages, Zenit become Russian champions

ZENIT ST. Petersburg recently clinched the Russian Premier League for the fourth consecutive season, making their coach, Sergei Semak, one of the most successful in Europe over the past five years. At the same time, Ukrainian football was suspended and some stadiums had come under fire from Russian armed forces.

Zenit beat Lokomotiv Moscow 3-1 on April 30 to become champions once more, losing just two league games up to May 11. The Gazprom-owned club were comfortable winners and there is currently a 12-point margin between them and second and third placed Dynamo Moscow and Sochi with two matchdays to go.

Zenit, owned by Russian energy company Gazprom, have lost just two league games this season. Gazprom’s chairman, Alexey Miller, was ecstatic when congratulating the players and management: “The capital of football continues to grow and expand.”

However, Zenit showed a distinct lack of class in trolling Manchester United on social media after winning the league, picturing defender Danil Krugovoy holding the trophy. “This is how you win the Premier League,” they posted. The club recently announced that they had become the first Russian football club to generate over 5.5 million followers across social networks.

While the ebullient Zenit faithful celebrated their title win in typical style, casualties from the war in Ukraine were mounting. The Russian state may be selective in the dissemination of news from the front line, but the harsh reality of the conflict cannot be hidden. Russia is at war and life is trying to get on as normal. As seen on TV, opposition to the war is invariably treated with aggression.

While there is no doubting their domestic domination, Zenit continue to fall short in European competition. They finished third in their Champions League group and switched over to the Europa League but crashed out to Real Betis in the last 16. Likewise, Spartak and Lokomotiv Moscow fell short in the Europa League. Zenit’s place in the Champions League in 2022-23 will be taken by the Scottish champions.

The invasion of Ukraine has made life uncomfortable for foreign players in the Russian Premier League. Some, such as Anders Dreyer, Rubin Kazan’s Danish winger, have left Russia. Dreyer has returned to his old club, Midtjylland, until the end of June 2022. Others, like Victor Moses (Spartak), Malcom and Wendel (both Zenit) are still playing for their clubs. FIFA has said that Russia-based foreign players can leave their clubs until the end of the season.

The Russian invasion has also been the catalyst for the severing of some business relationships. UEFA, for example, have ended their long-standing and very lucrative sponsorship arrangements with Gazprom and their rather sinister animated advertising that filled TV intervals during Champions League screenings. Schalke 04 have also cut their ties with Gazprom while Manchester United ended its partnership with Aeroflot. Daniel Farke, the former manager of Norwich City, left Krasnodar before he had managed a single game for the club, while his compatriot, ex-Köln coach Markus Gisdol, walked away from Lokomotiv Moscow after just a dozen fixtures.

Russian football was not in a good place before the country’s armed forces invaded Ukraine, so the decline will surely only continue.

Russia’s economy has been destabilised by the sanctions implemented by the west and factories have been closed and inflation has reached its highest level in decades.  Analysts estimate the economy could contract by as much as 20% in 2022. A number of oligarchs have lost a lot of money. Leonid Fedun, owner of Spartak Moscow, has lost some 15% of his wealth. Needless to say, this will affect football club finances, which are invariably precarious at the best of times. The story of Anzhi Makhachkala has almost been brushed under the carpet, a short-lived gold rush involving billionaire Suleiman Kerimovm, who also invested in Uralkali, a leading producer of fertiliser. Big-name hired hands were brought in – Samuel Eto’o and Roberto Carlos among them – but the price of potash crashed and Anzhi are now in the third tier of Russian football and largely forgotten.

Over half of the Russian Premier is state-owned or backed by the local authorities. The CSKA Moscow was 22% owned by a UK company called Bluecastle Enteprises as well as state development bank, VEB. CSKA, who have been linked to former Chelsea owner Roman Abramovich, reported that some of their employees had returned home when the war broke out, for “family and personal reasons related to the current situation”.

The rest of the league seems to benefit from some sort of corporate sponsorship or are owned by wealthy businessmen. The league is sponsored by Tinkoff, a Russian bank owned by Oleg Tinkov, who has spoken out about the futility of the war. He sees no beneficiary emerging from the ongoing troubles and accuses Russia of being “mired in nepotism and servility”.

Russian football was not in a good place before the country invaded Ukraine, so the decline may steepen in the next few years. Given the size of the country, it is still something of a mystery why Russia has struggled to produce a consistently competitive club, although CSKA and Zenit won the UEFA Cup in 2005 and 2008 respectively. Zenit have the potential to become more prominent with their strong support and excellent stadium. They were ranked 19th in Deloitte’s Football Money League for 2022, with total revenues of more than € 200 million, but if Russia becomes an international pariah, it will difficult for the club to make progress in the short-term.

As it stands, Russia is likely to become more isolated than it has at any point since the Soviet Union split apart and from a footballing perspective, we are unlikely to see their clubs in European competition for some time. The state has used sport to ingratiate itself, and as it turns out, the protests and the fears were more than justified. As academic David Golblatt said in his piece for Open Democracy, Russia’s exclusion from world football will make little difference to the Kremlin. “Football has already done its work, helping to conjure up the illusion of Putin’s Russia as a pacific member of the global community, for which many were handsomely rewarded.” And people still wonder why there is still some discomfort over Qatar being awarded the World Cup…

16 football clubs sitting outside the elite

SHOULD EUROPEAN football ever morph into a super league structure, the landscape will be substantially changed, no matter how any new league might manifest itself. For the past decade, a set of global, elite players have evolved, but beneath the top layer, there are a number of clubs who have scale and presence, some with back stories that belong to a more democratic age.

Some of these glorious names may be dominant forces in their own backyard but do not have the financial clout to compete with Europe’s gargantuan institutions. Others were once feared names across the continent, metropolitan clubs from major cities such as Lisbon, Amsterdam, Rome, Rotterdam and Glasgow.

There will come a time when the football-watching public becomes tired of a system where the same teams win year-after-year. Nobody really enjoys monopolies or duopolies and when a club that has a rich European heritage suddenly finds itself “smaller” than a provincial outfit with very little historical success that has been elevated by geography and commerce, the very definition of “success” has to be questioned.

The cult of celebrity and aspiration, often via the double-edged sword of social media, has created a world where the shiny, noisy and glamorous rise to the surface. In football, it’s no different. And yet, away from the screaming headlines, the incessant well-scripted public relations and media hunger, there are dozens of clubs who remain the most important thing in the daily lives of so many.

Alongside the profile of the elite clubs, their performance underscores their status in the new world order of football. The 2003-04 season can be counted as “year zero” given it represents the beginning of Roman Abramovich’s reign at Chelsea, a moment in time as important as the inauguration of the Premier League, for it effectively provided the blueprint for modern club ownership. Since then, 13 of the 18 UEFA Champions League finals have been played between two clubs from the Super League 12. To add further fuel to the fire of debate,  41 European Cup/Champions Leagues have been won by these 12 clubs and a further six by Bayern Munich. That’s 47 of the 66 finals.

There have been just 22 winners since the competition began in 1955-56, and of these, half a dozen would be on many lists of clubs who have power and influence, not to mention resources. Let’s not forget that financial strength can be a fleeting benefit and the current problems of Barcelona remind everyone not to take anything for granted. 

So, let’s take a look at the clubs that could fill a second division of a Super League.

Ajax 
Although the Netherlands is a small market compared to the “big five” leagues and does not benefit to the same extent as its peers as commanding a huge TV deal, Ajax is a club with cachet, influence and heritage. Their business model demands that they produce players that can be sold in the market, even though they can call on an average crowd of well over 50,000 at the Johan Cruyff Arena. Periodically, they produce outstanding teams, but sustainability is a problem. Nevertheless, the time lag between golden generations seems to be getting shorter for the ultimate “stepping stone” club.

Atalanta
One of the surprises of Italian football, finishing in the top four in four of the last five seasons in Serie A. Atalanta, from Bergamo, have not won many major honours, but they are not far away from becoming one of Italy’s most progressive clubs. Their biggest problem may be of attaining sufficient scale to become more competitive.

Benfica
Like Ajax, Benfica are at the forefront of their domestic scene and also have a reputation for player development and trading. They also have strong links with South America and relationships with intermediaries. They attract huge crowds at their Estádio da Luz and the club is one of most widely supported around the world. Twice winners of the European Cup, Benfica have not competed at the highest level for some time, but they still qualify for the group stage of the Champions League on a regular basis.

Celtic
European Cup winners in 1967, Celtic are a huge club with massive support and an intsense rivalry with their Glasgow neighbours, Rangers. Although the days when Europe feared the green and white hooped shirts may be long gone, Celtic have enjoyed protracted success over the past decade. Their presence should be greater, but the relative lack of strength in the Scottish game does not help their cause.

Everton
A lack of a trophy for a quarter of a century does not help Everton, whose position in the English game has declined substantially since the 1980s. The future, however, could be much brighter when the club moves to a new stadium that could transform Everton and make them contenders for major honours.

Leicester City
Leicester’s time may have arrived as a pretender for the “big six” in England. They won the FA Cup in 2021 and the Premier League in 2016 and have a reputation for being well-run. They also have owners who have endeared themselves to the local community, as evidenced when their chairman was tragically killed in a helicopter crash at the King Power stadium. Leicester have certainly moved up a level and are no longer small in any way.

Napoli
One of Italy’s most intense football cities, Naples has only celebrated two Serie A title wins (1987 and 1990, in the Maradona era), but they’ve been one of the most consistent teams over the past decade. They have been runners-up four times in 10 years, each time losing out to Juventus.

Olympique Lyonnais
A club that has had its problems, but enjoying big crowds of 48,000-plus and a position of some influence. Founder members of the European Club Association and the so-called G-14.
Although they have been cast into the shadows by the rise of Paris Saint-Germain, Lyon have the potential to be far more successful. Their last league title was won in 2008.

Olympique Marseille
The only French club to lift the Champions League, OM last won the Ligue 1 in 2010. Owned by American businessman Frank McCourt, they enjoy 50,000-plus crowds at the Stade Vélodrome but have been in the shadow of PSG for the past decade. In the right circumstances, they could be a huge club once more.

Porto
Porto have also won the Champions League twice and although like Benfica, they are experts at player trading and nurturing talent, this aspect of their business model enables them to rub shoulders with the elite. They are well supported at their Estádio do Dragão, drawing 35,000 to most home games in normal circumstances. Porto, like their home city, is a vibrant club that has produced a number of top players in recent years.

RB Leipzig
The controversial club from the old East German territory, RB Leipzig are a well-run organisation that attempts to nurture young players. Despite this, they continue to attract criticism for their ownership model, which is misaligned to the German 50+1 structure. They have yet to win a major trophy, but their league record is very consistent, four top three finishes in five Bundesliga seasons.

Roma
Another underachieving club, Roma now have José Mourinho as their coach with the aim of competing for the Italian title. Owned by the US Friedkin Group, Roma had hoped to launch a new stadium project but at the start of 2021, it was shelved. The club’s last major success was their Coppa Italia victory in 2008, their last Scudetto in 2001.

Sevilla
Despite only one La Liga title to their name (1945-46), Sevilla have an outstanding record in European football in the 21st century, winning no less than six Europa Leagues, the most recent being secured in 2020. Well supported in a passionate football city, Sevilla have been remarkably consistent, finishing no lower than seventh and in fourth place on three occasions in five years.

Valencia
For a long time, a club that was ranked number four in Spain, Valencia have worked with their financial problems and have strong, devoted support. Their iconic Mestalla stadium may have a limited lifespan, but they regularly draw 40,000. Their last league title was in 2004 and they won the Copa del Rey in 2019. The club also has a rich European history.

West Ham United
One of English football’s most loved clubs is also one of their biggest under-achievers. They have won three FA Cups and one European prize in their long history and rarely challenge at the top end of the league. However, now they are drawing 60,000 to the London Stadium, West Ham could be on the brink of a breakthrough. The current owners are not especially popular, but the arrival of Daniel Kretinsky, who recent bought a 27% stake in the club, could be significant.

Zenit St. Petersburg
Backed by Gazprom, Russia’s biggest company, Zenit should be more competitive on the European stage. They have huge support, averaging 48,000 at the Krestovsky Stadium and have dominated Russian football in recent years, winning the league for the past three years.

Honourable mentions: Shakhtar Donetsk, Eintracht Frankfurt, PSV Eindhoven, Red Bull Salzburg, Rennes, Sporting Lisbon, Bayer Leverkusen, Wolfsburg, Besiktas and Nice.

This list is by no means prescriptive and there are many ways to slice and dice the second tier of elite European football. You may have your own list.