Non-League should throw carrots, but to the right people

INCREASINGLY, non-league football clubs have adopted a tactic they hope will entice fans of football league clubs to drop-by on a more frequent basis – the act of discounting admission if the fans have a season ticket of a Premier or Football League club I question this generous, and somewhat misguided approach, which does seem rather odd – cutting the price of seeing a non-league … Continue reading Non-League should throw carrots, but to the right people

More Coronation Street than Wall Street – Investing in non-league

IS IT purely philanthropy or is there something tangible about investing in a non-league football club? It is hard to justify investment in any sports club, let alone a non-league outfit, but all over the country, local football is short of money and struggling to live within its means. “Just do the math” as they would say on an investment banking trading floor. Money in, … Continue reading More Coronation Street than Wall Street – Investing in non-league

Non-league can still be a stakeholder concept

THE NON-LEAGUE football world often lives within a false economy that does little to dissuade clubs from flirting dangerously with financial ruin. Some clubs live way beyond their means, paying out everything they accrue and agreeing players’ wages that are totally unrealistic when one considers the earning power of the clubs. It’s a questionable  business model – often a club is propped up by a … Continue reading Non-league can still be a stakeholder concept

Young, gifted and green

THINGS haven’t gone particularly well for Hitchin Town this season, the first three games yielded just one point and a refashioned team was heavily beaten 5-0 at Alvechurch. Famously loyal, the fans have kept very quiet – there was a time when such a start to the season would have prompted calls for the manager to be sacked, but there’s no sign of #burkeyout among … Continue reading Young, gifted and green

Transparency and honesty – a prerequisite for all non-league clubs

ONE OF the most talked-about aspects of non-league football is the wage bill. Some clubs talk their budget up while others play it down. But mostly, the playing budget is shrouded in mystery. In some countries, declaring your budget for the year is a requirement. In France, for example, it is well known what each club is paying out to its players. In non-league circles, … Continue reading Transparency and honesty – a prerequisite for all non-league clubs

Has non-league sold its soul?

IN RECENT years, non-league football has promoted itself as “real” and the game for local communities. Some clubs have embraced causes, have lent their hand to political movements and have championed inclusiveness. In particular, the drive to build the next generation of fans – a vitally important element given the audience of this level of the game – has rightly placed emphasis on youth development, … Continue reading Has non-league sold its soul?

Has non-league sold its soul?

IN RECENT years, non-league football has promoted itself as “real” and the game for local communities. Some clubs have embraced causes, have lent their hand to political movements and have championed inclusiveness. In particular, the drive to build the next generation of fans – a vitally important element given the audience of this level of the game – has rightly placed emphasis on youth development, … Continue reading Has non-league sold its soul?

Behind the scenes in small-time football

I DISCOVERED what non-league football was all about in, of all places, a gentleman’s urinal. It was 1991 and I had been involved with Hitchin Town of the Isthmian League for just a few weeks when a club “worthie” of many years leaned over and whispered: “The thing is, my friend, we don’t take kindly to outsiders. Just remember that.” This elderly fellow, who had … Continue reading Behind the scenes in small-time football

The Non-League 100: Wealdstone 1984-85, the first double winners

IN an age when former Football League clubs proliferate the top division of non-league, it is often forgotten that the first non-league team to perform the hallowed “double” of National League and FA Trophy was a relatively humble outfit from the Middlesex conurbation, Wealdstone. Wealdstone, the club that nurtured the talents of players like Stuart Pearce and Vinnie Jones, were beneficiaries of a novel points … Continue reading The Non-League 100: Wealdstone 1984-85, the first double winners

Club of the Month: Cray Valley Paper Mills

THE FA VASE final in May will be between Chertsey Town and Cray Valley Paper Mills. There’s not a Northern League team in sight! Chertsey have flown a lot higher in the past, but Cray Valley PM are not a club that many non-league fans will have come across. The name, for a start, harks back to the days of works teams and indeed, the … Continue reading Club of the Month: Cray Valley Paper Mills

Transparency and honesty – a prerequisite for all non-league clubs

ONE OF the most talked-about aspects of non-league football is the wage bill. Some clubs talk their budget up while others play it down. But mostly, the playing budget is shrouded in mystery. In some countries, declaring your budget for the year is a requirement. In France, for example, it is well known what each club is paying out to its players. In non-league circles, … Continue reading Transparency and honesty – a prerequisite for all non-league clubs

Non-league and the stakeholder concept

THE NON-LEAGUE football world often lives within a false economy that does little to dissuade clubs from flirting dangerously with financial ruin. Some clubs live way beyond their means, paying out everything they accrue and agreeing players’ wages that are totally unrealistic when one considers the earning power of the clubs. It’s a questionable  business model – often a club is propped up by a … Continue reading Non-league and the stakeholder concept

Digging-in for those dugouts

WHEN the people of Hitchin marched in support of Top Field, the ancient home of the local football club, it was with one eye on a new stadium being constructed on Fishponds Road. It will be six years in December since that memorable afternoon took place, but there has been some movement on the playing fields of Hitchin. New dugouts. When you consider it is … Continue reading Digging-in for those dugouts